Indian Sanitary Napkin Market

Sanitary Napkin Market in India (2004-05)
* Total market size: Rs. 3950 milllion
# P&G (Whisper range): Rs. 1860 million
> Market share: 47% (by value)
> YOY growth: 14% (by value)
# J&J (Stayfree and Carefree range): Rs 1580 million
> Market share: slightly above 40% (by value)
> YOY growth: 13% (by value)
# Others [Kimberly Clark (Kotex), Shapers (Gufic labs) and others]: Rs. 510 million
> Market share: 13% (by value)
> YOY growth: 15% (by value)
Interesting facts:
* Market penetration (figures by value)
* Top six metro market penetration: 30%
* Overall urban India market penetration: 21 to 25%
* Market penetration among Indian female population: 10 to 11%
* Stayfree secure, Carefree, Whisper, Whisper ultra, Kotex regular contributes to nearly 85% sales by no. of units